The 50-cent pledge
that ends world hunger,
the water crisis, poverty
& funds free education.
If just 15% of global businesses pledge 0.5% of revenue — not profit, revenue — the math is sufficient to solve world hunger, the global water crisis, extreme poverty, AND fund free education for every child in need. Every year. Permanently. With money left over.
src2mission.org · Launching Soon · Be a Founding Member
Every business can afford 10 cents per $100.
We are not asking you to be a philanthropist. We're not asking you to sacrifice margin or set aside a charity budget. We're asking you to redirect 10 cents from every $100 your business earns — toward feeding a child in need.
That's less than a paperclip. Less than a postage stamp. Less than the rounding error on most invoices. And it funds one real meal, for one real family, through Feeding America — every single time.
As your revenue grows, your impact grows automatically. No campaigns. No extra decisions. No guilt. Your growth and the world's healing become permanently the same thing.
End Goal — 0.5% per $200 earned:
Saved
100% of your pledge goes directly to Feeding America — one of the world's most transparent hunger relief networks. Zero overhead. Zero admin. Every cent counted and reported monthly.
This is how it solves
everything. In one decade.
The world's humanitarian crises are not a resource shortage. They are a redirection problem. SRC 2.0 is the simplest, most scalable redirection mechanism ever proposed — because it requires no sacrifice, no government, no charity drive, and no billionaire. Just a business decision.
Poverty · Education All solved — every year — permanently — with surplus
Why Revenue, Not Profit?
Profit can be erased, delayed, or hidden entirely by accounting decisions. Revenue is the first line on every invoice — honest, immediate, and impossible to manipulate. If your business earned money this month, the impact happens this month. No CFO can delay it. No difficult quarter can erase it. Revenue is the only number that cannot lie.
Why Start at 0.1% — Not 0.5%?
Because we want every business on Earth to say yes — today. 0.1% from a million businesses beats 0.5% from 100,000. Participation at scale is the engine. Start where you are. Build toward the goal. Every pledge compounds. The mission reaches critical mass faster when everyone starts — at any level — than when a few perfectionists wait until they can pledge more.
Why 15% of Businesses?
15% is the tipping point — the mathematical threshold where combined revenue redirection reaches the scale needed to fund permanent solutions to all three global crises simultaneously, every year. We don't need every business. We need enough. And enough is achievable — because every single business that joins moves the needle toward that threshold.
Start at 0.1%.
Build toward 0.5%.
Every business starts where it is. Every percentage point you grow multiplies your impact and your brand story. The end goal is 0.5% — but the journey begins with the decision to start at all. That decision is what changes everything.
The entry point. No business is too small, too new, or too tight-margined to start here. 0.1% earns your SRC 2.0 Certified badge, places you in the founding member registry, and begins your legacy. Ten cents per hundred dollars. Start today. Grow from here whenever you're ready.
The movement's end goal. The precise level at which — multiplied across 15% of global businesses — world hunger, the water crisis, extreme poverty, and lack of education are all solved simultaneously, every year, permanently. When you reach 0.5%, you aren't just a member. You are the mission made real.
For businesses that want to be known — permanently, verifiably, and publicly — as the ones who went first and went hardest. Double the mission. Double the badge recognition. Double the story. Pioneers are named individually in the SRC 2.0 founding registry and celebrated by the movement forever.
At 0.5% × 15% of businesses —
here is exactly what changes.
733 million people currently hungry every night. At 0.5% × 15%, the annual funding is sufficient to eliminate this — completely, every year, permanently. Not reduced. Not managed. Ended.
2.2 billion people without clean water. The infrastructure and maintenance cost to solve this is fully covered within the SRC 2.0 math — with surplus remaining. Clean water for every human being. This decade.
700 million people on less than $2.15/day. When hunger and water are solved, the economic floor rises automatically — breaking the survival trap that keeps generational poverty in place across the developing world.
After hunger, water, and poverty are funded, the mathematical surplus from the 0.5% model covers free, quality education for 300+ million out-of-school children globally. The cycle of poverty — broken for generations, permanently.
Before you decide — look at
what we're actually solving.
We live in the wealthiest era in human history. Global businesses generate over $80 trillion in revenue annually. The food, the water, the teachers, the infrastructure — the resources needed to end all three crises already exist within the global economy. What doesn't exist is the mechanism to redirect even the smallest fraction of it efficiently, immediately, and verifiably. SRC 2.0 is that mechanism.
SRC 2.0 doesn't ask businesses to sacrifice. It asks them to redirect the smallest possible fraction of what already flows through their accounts — through a system that is transparent, audited, and permanent. Not a one-off campaign. Not an annual donation drive. A compounding, permanent feature of the way your business operates — every month, for as long as you are in business.
child deaths linked to malnutrition annually
Of the ~4.7 million children under 5 who die each year, approximately half — 2.4 million — are attributed to child and maternal malnutrition as a contributing cause.
Source: Our World in Data / UNICEF 2024 →of ALL child deaths under age 5 involve undernutrition
UNICEF estimates undernutrition causes or contributes to 45% of all deaths in children under the age of five — nearly 5 million preventable deaths per year.
Source: UNICEF — "When It Matters Most" →children plunged into hunger in 2025 alone
Save the Children analysis found 118 million children faced acute food insecurity in 2025 — over 63 million pushed there by conflict. 18 million face emergency-level starvation.
Source: Save the Children, Oct 2025 →children under 5 die annually from water-related disease
WHO estimates 395,000 child deaths per year from diarrhoeal diseases alone could be prevented with access to safe drinking water, sanitation, and hygiene.
Source: WHO Drinking Water Fact Sheet →total deaths per year from water-related diseases
WHO: waterborne disease kills 3.4 million people annually — more than war, terrorism, and weapons of mass destruction combined. The vast majority are children under five.
Source: WHO / VOA News Report →children die every day from dirty water diseases
UN assessment: 4,000 children die each day from diseases caused by drinking contaminated water — cholera, typhoid, dysentery, and diarrhoea from sewage-contaminated sources.
Source: United Nations World Water Day →people in acute food crisis across 53 countries in 2024
The Global Report on Food Crises 2025 found acute food insecurity rose for the 6th consecutive year. 37.7 million children under 5 were acutely malnourished across 26 countries.
Source: UNICEF / Global Food Crises Report 2025 →children stunted (too short due to chronic hunger) in 2024
Stunting — when children are too short for their age due to chronic undernutrition — causes lifelong physical and cognitive damage. 150 million children affected globally in 2024.
Source: Save the Children / UNICEF-WHO-World Bank 2025 →nutrition funding shortfall — 72% gap — in 2025
The Global Nutrition Cluster estimates a 72% funding gap. Of $659M needed for child nutrition emergencies in late 2025, only $186M was secured — leaving a $473M shortfall.
Source: Save the Children / Global Nutrition Cluster 2025 →These are real children. Real families. Real crises. Not statistics — people. Behind every number is a face.
🍽️ World Hunger
💧 Water Crisis
📚 Education & Hope
💛 Feeding America & Impact
Photos: Unsplash open-license collection. Used to represent documented global humanitarian crises. If images don't load, emoji fallbacks are shown — all statistics remain fully sourced and verified above.
"The world spends $1.9 trillion on military every year — enough to solve hunger, water, and education more than 30 times over. The money exists. The infrastructure exists. The will is all that's missing. SRC 2.0 doesn't need governments or generals. It needs business owners — people exactly like you — to make one decision."
100% Impact.
0% Overhead.
Most charities spend 40–80% of donations on administrative costs, salaries, office space, and travel. SRC 2.0 was built from Day 1 to be structurally different — because we believe every single cent of your pledge should reach a child, not a payroll.
Every person who works at SRC 2.0 — from the founders to the operations team, from marketing to technology — is an unpaid volunteer. No salaries. No bonuses. No executive packages. We do this because it is the right thing to do, and because we believe the mission is worth our time for free.
All infrastructure costs — software, servers, marketing, technology, and operational expenses — are covered by a private network of visionary Angel Investors who believe in the SRC 2.0 mission. They fund the engine. You fuel the cause. The two never mix.
When a business joins the SRC 2.0 movement, 100% of their pledge goes directly to frontline partners like Feeding America. Not one cent is diverted to rent, salaries, travel, or administration. The math works because the pipes are pure. Zero dilution. Zero compromise.
"When you join SRC 2.0, your 10 cents per $100 does not pass through layers of administration or pay anyone's salary. It goes directly — verified, tracked, reported — to a child who needs a meal. That is the only model we would ever build."
The old model was never going to work.
Here is exactly why.
This isn't just good for the world.
It's the smartest business
decision you'll make this decade.
The SRC 2.0 pledge is not charity — it is the single highest-ROI brand, culture, competitive, and investment decision available to any company in 2026. Here is every reason your business wins the moment you take it.
Instant, Uncopyable Brand Differentiation
In a crowded market, price and product are table stakes. Purpose is the permanent tiebreaker. SRC 2.0 gives your brand a story no competitor can replicate — backed by verifiable, tracked, monthly real-world impact. You don't claim to care. You prove it, every month, in numbers that anyone can check.
Customers Choose You — And Stay Longer
87% of consumers will choose a purpose-driven brand over an otherwise equal competitor. When customers know that spending money with you directly feeds children — verified, monthly, transparently — they feel good every time they buy. That emotional bond compounds month over month into lifetime loyalty no discount programme can replicate.
Attract Better People — And Keep Them
The best employees don't just want a salary — they want meaning. 76% of millennials say a company's social impact affects their decision to join. SRC 2.0 makes your business the place people choose and fight to stay in — because the work matters beyond the pay cheque. Lower recruitment costs. Lower turnover. Higher performance. All from 10 cents per $100.
Win ESG-Aligned Investors Faster
ESG investing is now the fastest-growing capital category globally — over $40 trillion in ESG-aligned assets under management. SRC 2.0 certification signals to investors that your business is future-proof and ethically governed. Better terms. Faster raises. Access to capital pools that won't look at you without demonstrated social accountability.
Earn PR That Money Cannot Buy
Journalists write about movements, not products. "Business joins global pledge to end world hunger" earns press coverage, podcast invitations, and social shares no ad budget can replicate. Every milestone — 10,000 meals, 100,000 meals — is a newsworthy story. Your SRC 2.0 membership is a zero-cost, compounding content engine.
Your Customers Become Unprompted Marketers
People share stories and values, not brands. When customers know that spending money with you feeds children in need — verifiably, monthly, permanently — they tell friends not because you asked, but because it reflects their own values back at them. That is organic, compounding, zero-cost growth no marketing team can manufacture.
Justify Premium Pricing — Without Apology
Purpose-driven brands command higher prices and experience lower price sensitivity. When your product includes verifiable real-world impact, customers pay more and feel less resistance. Your SRC 2.0 badge becomes part of your value proposition. It raises your floor and removes your ceiling in every pricing conversation.
Build a Culture People Are Visibly Proud Of
When your team knows their daily work feeds real people, the job becomes more than a job. Morale lifts. Collaboration improves. People bring their full selves to work because the work matters. The SRC 2.0 pledge is the most cost-effective culture investment you will ever make — and it starts at 10 cents per $100 earned.
Permanent Protection From Price Wars
When your only differentiator is price, you're always one aggressive competitor away from irrelevance. SRC 2.0 adds an emotional, ethical, and reputational dimension impossible to undercut with a discount. Purpose is the deepest competitive moat ever built — and it costs 10 cents per $100 to establish permanently.
Access the Global SRC 2.0 Business Network
SRC 2.0 members gain access to a curated, growing global network of purpose-driven businesses — with shared values already established before the first conversation. Joint ventures, referrals, cross-promotions, and supplier relationships all move faster when trust is pre-built by a common mission and a verified shared standard.
Display the SRC 2.0 Certified Badge
Every member receives an official certified badge for your website, proposals, email signatures, packaging, and social profiles. One badge. Instant credibility across every touchpoint. A permanent signal that your business operates at a higher standard — with monthly proof to back it up, available to anyone who asks.
Build a Legacy That Outlasts Your Business
Products get replaced. Campaigns get forgotten. Awards collect dust. But the meals your business funds are permanent historical facts. A child grew up healthier because your business made one decision. No acquisition, exit, industry award, or valuation milestone produces that kind of legacy. And it began with 10 cents per $100.
We don't want your money.
We want your Time & Expertise.
src2mission.org is a 100% volunteer-powered movement. Because every operating cost is covered by our Angel Investor network, not one cent of your time is wasted on overhead. When you volunteer for SRC 2.0, your hours go directly toward scaling the mission that feeds millions.
Any Skill. Any Time. Every Hour Counts.Social Sharer
Use your social media reach to share the SRC 2.0 message with 10 business owners. One post. One story. One share. Your network becomes the movement's megaphone.
Community Connector
Introduce the 0.1% Pledge to your local coffee shop, gym, favourite restaurant, or online business community. You are the bridge between the mission and the market.
SRC 2.0 Ambassador
Represent SRC 2.0 at local business events, meetups, chambers of commerce, and entrepreneurial gatherings. Every room you enter is a potential wave of pledging businesses.
Technical Specialist
Contribute professional skills — coding, copywriting, design, accounting, legal, operations — to build the infrastructure that scales this mission to millions of businesses worldwide.
We aren't looking for busy work. We need architects who can build systems that feed millions. These are the roles where world-class expertise creates exponential impact.
Infrastructure Architects
Help us build the technical backbone that scales SRC 2.0 globally — from CRM systems and onboarding automation to data pipelines that track every meal funded in real time. If you architect systems for a living, we have a mission-scale challenge for you.
AI Strategists
Help us automate the onboarding, verification, and impact reporting for thousands of SRC 2.0 member businesses. AI is how we scale a volunteer-run organisation to global reach without a single salary. Your expertise is the force multiplier.
Master Copywriters
Craft the narratives, emails, landing pages, and social content that move 15% of global businesses to join the movement. The right words, in the right sequence, to the right business owner — that is how we hit critical mass. If words are your craft, this is your canvas.
Full-Stack Developers
Build the transparent, real-time Impact Dashboard at src2mission.org — where every business can see exactly how many meals their pledge has funded, all time. Radical transparency, built in code. If you build for scale, this is the most meaningful product you will ever ship.
Growth & Viral Specialists
Help SRC 2.0 become the "Intel Inside" of ethical business — the badge every business wants on their website and the standard every industry adopts. B2B virality at mission scale requires experts who have done it before. Have you? We need you.
SEO & Content Strategists
Make SRC 2.0 the first thing that appears when any business owner searches "ethical business pledge," "social impact certification," or "how to help end world hunger." Organic reach compounds. Your strategy today feeds children for decades.
The Multiplier Effect of One Hour.
Your Hour
You spend one hour reaching out to business owners in your network or community about the SRC 2.0 pledge.
One Business Joins
One business owner says yes. They generate $50,000/month in revenue and pledge at 0.1%.
500 Meals/Month
Their $50 monthly pledge funds 500 meals every month — automatically, compounding, forever.
6,000 Children/Year
Over one year, your one hour of time has fed 6,000 children. Over 10 years: 60,000. That is your hour's legacy.
The Bar is High. And That's the Point.
We take the mission seriously. For our specialist volunteer roles, we only accept people who meet these standards — because the mission deserves excellence.
Masters of Their Craft
You are already a proven professional in your field. We don't train from scratch. We deploy expertise at scale.
Reliable & Systematic
We don't need ideas. We need execution. Consistent, deliverable, repeatable results — the same standard you'd apply to a paying client.
Mission-Aligned
You genuinely believe that 0.1% of business revenue can save humanity. Not as a slogan — as a conviction you're willing to act on with your time.
Current Openings: Lead Generation Specialist · GoHighLevel Expert · Technical SEO · Full-Stack Developer · Community Ambassador
The Angels who keep
100% of pledges pure.
SRC 2.0's operational model is funded entirely by a private network of visionary Angel Investors who believe in the mission deeply enough to pay for its growth engine — so that every single cent of every business pledge flows directly to children in need. This is "Venture Philanthropy" — and it is how SRC 2.0 scales to global reach without compromising the purity of its impact.
What Angels Fund
All technology infrastructure, software tools, server costs, marketing campaigns, operational expenses, and platform development for src2mission.org are covered entirely by Angel Investor contributions. When the mission needs a new tool, a new platform, or a new campaign — angels fund it. Pledges never touch it.
Why This Model Works
By separating operational funding from impact funding permanently and structurally, SRC 2.0 achieves what no traditional charity can: 100% impact efficiency. Every dollar pledged by a business is a dollar that reaches a family. Every operational cost is a dollar contributed separately by an investor who believes the mission is worth backing — not from pledge revenue.
The "Venture Philanthropy" Logic
Angel Investors who fund SRC 2.0 operations are essentially purchasing the growth of the mission itself. Their investment acts as a lever — every dollar they contribute to operations enables the onboarding of businesses whose pledges generate thousands of dollars in meals. The ROI is measured in lives, not revenue multiples.
"By having angel investors cover the growth engine while volunteers run the operations, SRC 2.0 becomes a lean, tech-driven, mission-first system — rather than a bloated non-profit. Every cent of every pledge reaches a child. That is not a promise. That is the structural design of the entire model."
— SRC 2.0 Founding Principles · src2mission.orgInterested in Becoming an Angel Investor?
If you are a visionary investor who believes that business can solve what governments have failed to — and you want to fund the operational engine of a movement that could change the trajectory of human civilisation — we would like to hear from you. Your capital funds the growth. The businesses fund the cause. Together, we make the math of compassion undeniable.
Enquire About Angel Investing →Take the SRC 2.0 Pledge.
Three steps. No minimum revenue. No red tape. No overhead. Your impact starts the same month you join. Your legacy starts today.
Make the Pledge
Register at src2mission.org and commit to donating at least 0.1% of your monthly revenue — starting this month. Choose your level. Start at 0.1%. Build toward 0.5%. Your official SRC 2.0 Certified badge is issued immediately upon registration, usable across every customer touchpoint from Day 1. You are in the founding registry from the moment you join.
Connect to Impact
Direct your pledge to Feeding America or an approved SRC 2.0 global partner. Every dollar tracked. Every meal counted. Your real-time monthly impact dashboard shows exactly how many families your business has fed — this month, this year, and all time cumulatively. Proof always available for you, your team, your customers, and your investors.
Spread the Movement
Display your badge everywhere your brand appears. Tell your story loudly. Invite one other business owner this week — just one. The movement grows by multiplication. Every business you bring in doubles the chain. You become a founding member of something that will be studied, celebrated, and remembered long after any product, campaign, or competitor is forgotten.
Register My Business at src2mission.org →
Launching Soon · Be a Founding Member · Start at 0.1% · Any Business · Any Industry · Any Revenue Level · Global Movement
We know exactly what
you're thinking right now.
What happens when
15% of businesses say yes.
This is not a dream. It is the logical output of the math, applied at scale. One decade of ordinary business decisions — and the world is permanently, measurably, verifiably different.
The Movement Begins
src2mission.org launches. First founding members register. Pioneer Sarah2.ai leads by example at 5% revenue pledge.
Critical Mass Builds
Thousands of businesses across 20+ countries register. First million meals funded. Movement reaches media virality threshold.
5% of Businesses
SRC 2.0 certified badge becomes a recognised global standard. ESG investors begin requiring SRC 2.0 membership for portfolio companies.
10% — Near Tipping Point
Hunger deaths begin measurable decline. Water infrastructure projects fully funded. Education access rates surge in developing regions.
15% — The Tipping Point
World hunger effectively ended. Global water crisis solved. 300M children in school. Earth becomes, measurably, a better place than it was.
The cost to each business? 10 cents per $100 to start. 50 cents per $100 at the goal. The cost of not acting? The world stays exactly as it is today — and you know, because you read this, that it didn't have to. The choice was always yours.
"The world doesn't need more charity drives, government committees, or billionaire pledges. It needs business owners — people exactly like you — to decide, once, permanently, that their growth and the world's healing are the same thing. That is not idealism. That is the most rational business decision ever described."— The SRC 2.0 Manifesto · src2mission.org
Member
Pledge · Day 1
Sarah2.ai — World's First SRC 2.0 Technology Company
Sarah2.ai, an AI voice receptionist platform founded January 1, 2026, became the world's first technology company to embed the SRC 2.0 model as a core, permanent business commitment — donating 5% of revenue (10× the Champion level; 50× the minimum pledge) via Feeding America from the very first day of operation. Not as a campaign. Not as a PR exercise. As a foundational business decision made before the first client was signed. Every Sarah2.ai subscription funds real meals for real children in need. They are proof of concept — live, operating, growing, and demonstrating that SRC 2.0 works inside a real business, with real revenue, from Day 1. Visit sarah2.ai →
$1.2M seed valuation · 13 clients · 5 countries (AU, UK, USA, Taiwan, Macau) · First 30 days · $2M VC round targeting Silicon Valley · Ray Lian relocating to Los Angeles, July 2026
Your business earns $100.
A child gets fed.
The world changes.
Permanently.
Take the SRC 2.0 pledge. Start at 0.1%. Build toward 0.5%. Feed children, solve the water crisis, break the cycle of poverty, fund education for millions — and build a legacy that outlasts every product, campaign, and competitor you will ever face.
Launching Soon · Be a Founding Member · Tax Deductible · 100% of Pledges to the Cause · Zero Overhead · Any Revenue Level · Any Industry · Global Movement